Al Emlaq

Boosting Consumer Engagement and Brand Awareness Through Interactive Retail Activations

About

Al Emlaq is a trusted household detergent brand, recognized for its strong cleaning power, value for money, and long-standing reliability among families in the UAE. Known for effective, easy-to-use cleaning solutions, Al Emlaq continues to grow by combining quality products with visibility campaigns, direct consumer engagement, and product education.

Brief

Al Emlaq aimed to:

• Strengthen brand awareness in Ajman and Abu Dhabi
• Showcase product quality and everyday value
• Encourage participation in the ongoing scan-and-win campaign

The main challenge was to create excitement and high shopper engagement for a product category that is often seen as routine.

Solution

Medialinks executed 12 on-ground promotional activities across key retail locations. Our team managed:

• Product sampling and demos to highlight cleaning performance
• Brand talks and interactive customer engagement
• Seamless integration of the scan-and-win promotion, showcasing the USD 85,000 prize and guiding shoppers on participation

This approach ensured a lively, informative, and memorable experience for all participants.

Results

• Strong shopper engagement at all activation points
• Positive customer feedback on product quality and value
• High client satisfaction with execution and outcomes
• Increased participation in the scan-and-win campaign
• Boosted brand visibility across Ajman and Abu Dhabi

Conclusion

The Al Emlaq on-ground campaign successfully refreshed brand awareness and strengthened customer connections. By combining interactive demos, sampling, and an engaging prize promotion, Medialinks delivered high engagement, positive feedback, and tangible results for the client.