Ras Al Khaimah is a city that is a part of the United Arab Emirates or UAE. The city is the sixth-largest in the UAE. This is after Dubai, Abu Dhabi, Sharjah, Al Ain as well as Ajman. When looking at tourism in Ras Al Khaimah, the city is known for its amazing nature, leisure, and adventure as well as authentic offerings. It has a history that goes back over seven millennia. Those wanting to travel to the emirate should know that no hard border crossing is present between it and its neighboring emirates. Therefore you can travel from Dubai to Ras Al Khaimah without any restrictions.
Ras Al Khaimah is seen as one of the fast-rebounding tourism markets within the UAE. It aims to boost the number of visitors to this emirate by around 12 percent this year. It aims to be more than 1.11 million.
Tourism statistics of Ras Al Khaimah
Ras Al Khaimah Tourism Development Authority or RAKTDA claimed that the highest number of visitors came to the emirate in July. This was 109,048 arrivals. The bumper month then followed a good first-half performance for the city as it welcomed more than 223,580 international visitors as well as 206,844 UAE residents. This is a total increase of around 40 percent in comparison to the same period when it was 2020.
The emirate even got a visitor satisfaction score that is of 98 percent for the initial half of 2021. This is the highest ever percentage that has been reported for this destination. It also had the highest net promoter score amongst international visitors that was recorded over recent years.
The emirate got 990,000 visitors in 2021 and 1.1 million within 2019. It has been claimed that between January and June of this year, the emirate got 521,085 international and domestic tourists. This is a 21 percent increase that was from the initial half of 2021. It is a return to the pre-pandemic figures in this same period in 2019.
Reasons for the increase in tourism
The increase in tourism in the emirate is due to new direct flight connections present. There are also new hotel openings present across the emirate. The cruise sector is seen to be developing encouraging tourists to want to check it out.
The influx of tourists was encouraged by the opening of Hampton by Hilton. This was at the start of July. This welcomed above 6,000 guests only during its first four weeks of opening.
Successful COVID-19 management
Ras Al Khaimah is seen as a case study when it comes to successful COVID-19 management. The government has implemented thoughtfully progressive initiatives such as robust safety measures, vaccination drives present for travel plus tourism workers, as well as free return PCR testing available for international visitors.
There are even targeted destination campaigns along with a renewed focus on aviation collaborations. It can be said that the combination of these measures has resulted in a steady as well as sustained recovery for the emirate. There has been renewed confidence in the tourism industry.
Ras Al Khaimah was resilient throughout the pandemic and saw a 25 percent drop in visitors. This was about three times less severe in comparison to the global average when the virus was at its peak.
The emirate aims to increase tourism by opening new resorts, developing the exciting Jebel Jais attractions, bettering hiking tracks as well as promoting the beaches and mountains here. Several new hotels and resorts have even been opened.
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