To connect correctly with your potential customers, it’s essential to research the latest innovations and keep your Magento 2 store ready by adopting the latest Magento development trends.
In this article, we’ll talk about the top 5 Magento development trends that you should follow and use for your Magento 2 E-commerce store in 2021. Here they are:
Magento Development Trend #1: Live Streaming
Live streaming has recently become top-rated in marketing strategies. This came up because Covid-19 has made most interactions with customers online.
According to research, video marketing is already increasing traffic for 87% of E-commerce stores. With the addition of live video to your Magento 2 store, you’ll surely get more attention and engagement.
By communicating with your potential customers in real-time, your customers will feel a sense of inclusivity because live streaming can get their questions heard and answered. Plus, you can also win their trust and make more sales.
Magento Development Trend #2: Voice Search
Voice Search is quite making a wave in the E-commerce industry. In recent years, Voice search has significantly helped towards improving customers’ shopping experience in online stores.
The number of smart speaker users will boom by a whopping 21% in 2021, according to a report. This means that integrating voice search into your Magento 2 commerce can become an essential factor in edging your competitor.
Magento Development Trend #3: Smart Search Functionality
How do you feel if a website you visit doesn’t have a search button? Not cool, right? That means that your E-commerce store must have a control that’ll allow people to search for your products. People don’t have time to sift through dozens of category pages to find the products they want.
This is why it’s crucial to provide smart search functionality that allows your customers to find their favorite products with a simple search query easily. 30% of E-commerce store visitors use the site search bar, according to a study.
Install a reliable search engine such as ElasticSearch into your Magento 2 store and enjoy modern search features and functionalities.
Magento Development Trend #4: Magento PWA
Magento PWA is one of the top Magento development trends. This is a set of developer tools that allows Magento 2 store owners to transform their standard Magento 2 websites into Progressive Web Apps.
What is a PWA? It’s a website in the form of a native mobile application that is considered the best option to serve mobile customers.
Magento Development Trend #5: Personalized Experiences
Presently, almost all consumers are tech-savvy, and they expect personalized experiences from their favorite brands. It’s highly advisable to put your best efforts into integrating technologies that help your Magento E-commerce store to create personalized experiences for your customers.
Plus, it’s equally essential for customer retention. It’ll provide product recommendations for your customers based on your taste and interests.
The E-commerce industry is continuously increasing with more customers shopping online, so retailers have to adopt the E-commerce business model to match them. Adopt the trends mentioned above, and you’ll have an edge in the market.
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