Due to the Covid-19 pandemic that rocks everywhere globally, mostly brick and mortar stores, E-commerce’s future looks brighter than ever.
Plus, capitalizing on the most exciting e-commerce developments in 2021, companies are rushing to online distribution channels. And newcomers are increasing online new Direct-2-Customers projects.
Based on research, online retail revenue will grow from $3.53 trillion in 2019 to over $6.54 trillion by 2022. This means more retailers will make the switch to online sales daily. Here are the e-commerce trends in the UAE that will be dominant in 2021.
E-commerce Trend #1: A Customer-First Approach
E-commerce firms aim to give their customers something fresh and unique regularly. It can either be a combination of features, or providing a new product, or re-inventing the website shopping experience.
One of the significant e-commerce patterns for 2021 is to respond immediately to market trends and boost product launches; to gain a competitive edge. For instance, a product that’s ready to be launched in UAE will have to be exposed to the consumer through promotions and partnerships.
E-commerce Trend #2: Increase in Voice Commerce
Virtual assistants such as Alexa, Cortana, and Google Home are some of the e-commerce trends that’ll be dominant in 2021 in the UAE. Already, it has a stronghold in the market as people use it to wake them up and purchase items online.
Based on a report, sales of voice commerce are projected to hit $40 billion by 2022. People like convenience, and that’s why voice commerce is booming. To make shopping hassle-free, Google and Amazon integrate built-in regional languages in their virtual assistant devices.
E-commerce Trend #3: The rise of Omnichannel and Social Commerce
Omnichannel retailing means delivering a seamless and regular experience across platforms and devices for shoppers. It’s popularly touted as the most talked-about e-commerce trend.
Based on a survey, 73% of respondents opined that they used several channels during their shopping trip. This means that the number of omnichannel clients will rise even more in 202, especially with the growth in the adoption of mobile devices and voice assistants. Your store will have to be well-optimized for multiple customer experience channels.
E-commerce Trend #4: Mobile-Optimized Commerce
People use their mobile devices for a considerable period; thus, mobile e-commerce trends are continually evolving. Customers will purchase more from websites that render correctly on their mobile phones.
Your website must be seamlessly compatible with mobile as about 73% of total e-commerce revenues are expected to be produced by mobile devices by the end of 2021.
E-commerce Trend #5: Multiple Options for Payments will Surface
How do you feel when you can’t find your favorite item because of the site’s payment option? Bad right? Payment choices are one of the main reasons for customers preferring a particular brand.
Presently, most e-commerce companies accept digital wallets such as Google Pay, Samsung Pay, and PayPal coupled with debit and credit cards option. Some online store owners are even using cryptocurrencies because of low transaction fees and no reverse transactions.
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