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February 18, 2021

Why chatbots will play a critical role in marketing in 2021?

Why chatbots will play a critical role in marketing in 2021

Chatbots are the most frequently used solution for quick answers and can help customers to act efficiently and decisively. Apparently, they INCREASE sales – when used well. Chatbots are direct, straightforward and fast. Most of the digital marketing companies in Dubai, now provide this as one of their services.

Chatbots make sense, from any marketer’s point of view. They make the conversation personalized that eases any customer to move ahead with the company. They are so much reliable these days that now marketer’s have begun pushing this services at their best.

How do chatbots increase sales?

The vital aim of marketing is to increase sales. The modern marketer aims to do this through automation and streamlining. At the same time, the modern customers expect a personalized touch in everything that they do.

There are a few different ways in which chatbots do this:

  • Automation of personalization

Behind every chatbot is powerful AI which enables analysis of a customer’s behaviour and preferences in parallel with market data. The chatbot can then recommend more relevant content. The result is to engage the consumer and lead them more personally to execute a sale.

  • Engagement with the users

By using a chatbot, a website user isn’t at risk of getting lost or becoming disengaged. The chatbot can direct them to the information and answers they need.

  • Research & Development

Chatbots enable to gather and analyse the data you need. You can quickly and easily learn more about your customers.

  • Chatbots as Sales Funnel

A chatbot can direct the customer through the sales funnel itself. An excellent diagrammatic explanation of a chatbot as a sales funnel can be found here.

  • Chatbots for Payments

Research has found that 67% of American millennials are likely to buy products or services from brands which use a chatbot. Chatbots can be used to securely automate payments through live chat and apps.

 

Other ways that chatbots support marketing

There are multiple ways in which chatbots will play vital role in marketing in 2021 and beyond.

Surprisingly, chatbots are important within the arena of Social Media. There are over 300,000 chatbots working through Facebook Messenger. Your customers on social media will expect responses as soon as possible, these chatbots can be personalized. A chatbot is the only way that you can feasibly meet their expectations.

This leads on to the importance of chatbots in terms of customer experience (CX). CX is central to everything that a marketer does. It needs to be considered and thoughtful. Chatbots make it easier for businesses to interact with their customers, in turn improving the CX. Chatbots are specially developed for instant response and are available 24/7.

Now a days chatbots are a part of our life through Siri, Alexa etc. We are increasingly using chatbots to streamline all sorts of aspects of our daily life.

 

Get ready for extraordinary chatbots in 2021

It’s no surprise that chatbots will play a critical role in marketing in 2021 and beyond. They make automation personal, which is the most essential.

For helping you stay ahead of your competition in the digital world, choose Medialinks, the best Digital Marketing Company in Dubai.