As a business owner, you may know that you need to be on social media to increase your brand awareness. However, do you know why marketers advocate for social media marketing? The average daily time spent on social media around the world is two hours and 24 minutes. Keep in mind this is just the average. In some places in the world, people spend way more time on social media, and in some other areas, people spend far less time.
And, for every day that you are not on social media, you lose out on at least two hours of people around the world knowing about your brand. Social media is a cheap, fast, and effective way to reach almost half of the world’s population.
According to a survey done by a leading marketing agency, it was reported that people follow brands more than they follow celebrities and that 80% of the people on Instagram follow at least a business.
Firstly, the reason anyone goes into any business is to make sales. And social media will help create several avenues that will lead to increased sales for your business. Some of them are:
Yes, social media helps to increase your brand awareness. Still, it goes further. To humanize your brand, make it relatable and trustworthy. A study from trinity solutions in the UK found out that most adults do not trust a brand until they see real-life proof that your brand is living up to its promises. And what's the best way to show that you are meeting customer expectations if not through social media?
You can increase traffic to your websites and blogs by sharing and promoting your social channels. Also, through ads on your social pages, you can generate leads and skyrocket sales.
From your analytics, you get to see what form of content works best and how your social media campaigns perform. And these are just the tip of the iceberg of what social media can do for your business.